Question
He has All Star awards/Silver Slugger award ETC. He has small loyal following for being known for one of the "best minds" in baseball ( hitting specifically). Has a decent web/video presence and excellent speaking presence. We have a few challenges to work around. Ive been working on his online presence, but we first need to identify his message and mission. Mostly, we want to build something larger and leave a legacy within 10 years while increasing his income for the next 10 years as well and into his retirement. Just started with Kajabi for online courses. Scheduling speaking gigs for free.
Answer
His identity = his brand. Hopefully he owns his own full name in .COM. No matter what you do, it's handy to have that home base.
