the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Advertising: We have a list of 20,000 targeted leads that we’ve never contacted before. What content can we send them to elicit the greatest response?
JP
JP
Joseph Peterson, Names, Domains, Sentences and Strategies answered:

Holy haziness, Batman! Gotta smile at your question. As if there is 1 example of "great ad copy" that works universally for everybody and everything!

Effective writing is always precisely tuned to both the topic and the audience. Here we don't know what you're trying to say / sell, nor whom you're addressing. Who ARE those 20,000 people? What do they want? What do YOU want from THEM?

If you've got "targeted leads", great! At whom are they targeted? Retired people in Texas? Teenagers in the UK? Startup CEOs in India? Past customers of a defunct coupon website?

As a writer, the first thing I need to know is what I'm trying to say. Second, I need to know something about the people I'm talking to. Then and only then can I pick a style.

Giving an example of "great ad copy" in this case, given the utter absence of information, ain't possible, old pal.

But I'd love to help.

Writing short-form copy for brochures and landing pages is 1 of the services I offer. For me it goes hand in hand with name creation. Just another part of branding. Getting the copy right is quite important for you.

You can look at this as an experiment in getting signups. Even do some A/B testing, since 20,000 leads is enough to draw conclusions. But this isn't just a transaction. This is where you introduce yourself as a brand. So you'd better know who you are, what you're about, and how you want to be perceived. Don't blow this first impression!

Talk to Joseph Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.