Question
We are an India based company that provides financial valuation related services to commercial real estate finance lenders. Clients use us as an outsourcing company working in a niche market.
We are a bootstrapped, two year old firm and cannot afford dedicated sales staff in US.
1. Should we hire third party lead generation companies to generate more business?
2. If yes, what is the most affordable way?
3. We are growing 100% yoy in revenues but finding it tough to find larger contracts or cross revenues of $1M. What are the most efficient methods to acquire larger contracts as a KPO business?
Answer
Have run startups and businesses for over 20 years.
How well do you know your target market? I've had mixed results with lead generation, especially when it comes to larger enterprises. I suggest that you develop a precise persona of the customer you are looking for and then find someone like that, then ask them what kind of pitch they would be receptive to. There are some new AI based lead generation tools which might work better for you.
Ask me if you need any more assistance or follow up
