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You need high traffic AND/OR high CPC content.
There are many high cost per click "keywords", and I won't list them all (your best tool to research this is SemRush), but for example, "credit cards" is pretty profitable.
Key is to have a combination of both - good traffic + "good keyword content".
It's also best to have traffic from US/Canada (UK/Western Europe/Australia/NZ) for highest paying ads.
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