Question
I'm a real estate agent, interior stylist & artist... I know, it's a lot. I have a website & a brand for my interior styling & art I sell called BMORE Chic - I'm based out of Baltimore. This website also has a blog and all social media accounts. It's still in the very early stages though. I would have time to establish it as part of my real estate career as well, but I can't decide if that's the right move! I'm really stuck here!
This would be the description of my brand BMORE Chic if I decided to add real estate to the mix:
A refreshing approach to meet all of your real estate needs - buying, selling, designing and even decorating your home with original works of art.
So I either incorporate real estate to what I have started, or keep it completely separate. Please help! Thank you!!
Answer
You’re actually in a unique and exciting position — one where your passions naturally overlap. Real estate and interior styling/art are deeply connected at their core: both focus on creating beautiful, livable spaces that people fall in love with. Rather than keeping them separate, I would recommend incorporating your real estate career into your BMORE Chic brand — with intentional clarity and purpose.
Here’s why:
1. Synergy of Services:
Buyers today don’t just want a house — they want a home. Offering real estate services alongside interior styling positions you as a one-stop expert. You can help clients visualize potential, increase property value through design, or even stage homes with your own art. That’s powerful.
2. Stronger Brand Identity:
BMORE Chic already sounds like a lifestyle brand — not just styling or art. By folding in real estate, you elevate it to a full-service, boutique home experience. Your tagline could evolve into something like:
“Buy. Style. Live. BMORE Chic — Real Estate with Soul.”
3. Client Convenience = Loyalty:
When someone can buy a home and get it professionally styled and artistically curated by the same trusted expert, that’s unmatched value. You become their go-to for all things home.
4. Personal Fulfillment & Efficiency:
Building one cohesive brand means you’re not splitting your energy. Instead of running two separate platforms or marketing efforts, you channel all your efforts into a single, dynamic brand that fully represents your expertise.
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Final Thought:
So yes — incorporate real estate into BMORE Chic, but do it with intention. Clarify your brand message, showcase real-life case studies or transformations, and communicate the added value clearly to your audience.
