Question
I'm a real estate agent, interior stylist & artist... I know, it's a lot. I have a website & a brand for my interior styling & art I sell called BMORE Chic - I'm based out of Baltimore. This website also has a blog and all social media accounts. It's still in the very early stages though. I would have time to establish it as part of my real estate career as well, but I can't decide if that's the right move! I'm really stuck here!
This would be the description of my brand BMORE Chic if I decided to add real estate to the mix:
A refreshing approach to meet all of your real estate needs - buying, selling, designing and even decorating your home with original works of art.
So I either incorporate real estate to what I have started, or keep it completely separate. Please help! Thank you!!
Answer
I feel ya! I'm a multi-passionate solopreneur myself. However, there are some things you may want to ask yourself before combining (or not combining) your businesses:
1) Do they both have the same target market?
2) Is there a need or problem in this market that would need a realtor/interior stylist combo?
3) Would this dilute or enhance your existing brand?
and probably the most important one:
4) What do you ultimately want to be doing in 1-5 years? Realtor or Interior stylist?
I can't say that running two businesses/brands will be easy when it's just you (or with a partner), but it can be done...and sometimes necessary depending on how you answer those questions.
