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MenuHow can I validate an app in market that offers a premium service, for which people often use free tools for?
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The first question I have is why would anybody pay for something they can get for free... Unless the free "whatever" is so difficult to get and free ends up being a lot of money (ie time).
If you have a value proposition to take away the pain, then that's a start.
Once you have established value, then you can determine who is willing to pay what for it.
Unfortunately, the question lacks details to provide a substantial answer. I can't help but respond to this question with questions of my own:
- In a general sense, what need does your app fulfill?
- What properties distinguish your app from the free apps?
- Does your app process Personally Identifiable Information?
- Have you performed a risk analysis on your app?
- How much are you willing to spend on testing your app?
I could provide you with information that would assist your testing effort if you could provide additional information. Please consider calling me. Failing that, attempt to rephrase the question, including some non-revealing details.
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How do I approach potential clients to give me feedback on my product?
Hi, I've worked for years in business to business sales and consulting. You need to find out who works or makes decisions in a company in the area that your potential product could be useful, ie customer service. LinkedIn could be useful for this. Call them on the telephone. Don't e-mail. Open the conversation by asking for help, 'Hi, I'm wondering if you could help me find the person who would be responsible for customer service? I'm looking to get feedback on an innovative new idea I'm considering developing that may be useful to your company.' The most important thing you could ask them during the call is whether they've ever identified the problem that you're proposing to solve as an issue themselves. If they've never noticed, or don't care, then your new product will have a more challenging sales cycle since you'll have to do a lot of education. If they already know they have a problem, you'll need to act quickly because they may be already looking for a solution. Best of luck. David BarnettDC
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How do I run a closed beta test for my mobile application? Development will be finished in 3 weeks.
You should try to engage people using social networks, it is easier to spread than email. The conversion rate on emails are low but is still a valid tool for that. Send and email with a simple and objective message that will make people want to try. The best way to have feedback from users is to watch them use the app. You should put them on the hands of everybody that you can and without any instrucions and just watch, don´t even say that the app is yours. Try to do it a lot. If you want feedback from others, you can include the feedback form inside the app and suggest users to answer occasionally. I would also strongly recommend to use a tool as Flurry Analytics. Is the best way to get data from how is the use of the application. Pay attention to those data and be open to change your app a lot, you may need more features or cut some off to make it easier to use. If you need more help please contact me.BS
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If you launch a product to a few different countries, does it make sense to do usability testing in all those different countries?
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