I have an online business designed to sell building materials to Ghanaians living in the US, Canada, UK etc who have building projects in Ghana, and I need a strategy for expansion and growth.
First of all promote on search engines and social media.
Start a blog and write at least 2 articles a week about the problems, how your product is solving them etc.
Use tools such as http://ifttt.com to automatically post content from your blog to all the social media profiles of your business. I will suggest you to look at the list of social media site available at ifttt.com and create your account on all that are relevant to your needs.
Reddit.com is the most famous social media platform that will help bring much attention to your business.
Gain more followers in that area by using apps such as https://www.crowdfireapp.com/
You can also promote your business for free on local sites such as mentioned here: https://www.modernghana.com/blogs/713888/8-free-websites-to-promote-your-business-in-ghana.html
Also, you can go for Reddit ads, Facebook ads or Twitter ads targeting only builders of Ghana.
For a detailed explanation about these platforms, give me a call.