We are just about to launch an online marketplace with a focus on waterfront lifestyle living.
You have an obvious advantage over other business types in that your product is something almost everyone aspires to. So, when you consider the importance of content, you're a leg up and I'd leverage the appeal and aspirational qualities inherent in your visuals to drive the behaviors you seek. I'm assuming you have the ability to use member profiles and visuals in your terms of service? I'd highlight several of the best....
