Question
I tried to catch on to my profession as an accountant and got a job and got back to work after failing with a startup brand, however, I had to resign. Work was very monotonous, and I truly knew that this profession is not meant for me, 2 months down the line I had to resign as my boss included a rather extreme clause in my contract that would limit me quite significantly if I were to work for another firm, thus protecting his so-called ways of working.
Anyway, to cut the story short, I know I'm meant to do my own thing, however, I just can't find the right thing or business idea, and I'm not too sure what my real talent is. I have had a few experts tell me to find my strengths, but it's really confusing.
My real passion lies at the intersection of Technology, business, and branding, however, I don't have the necessary skills in design, or in tech for that matter. I love business, and creating new products with designers, but this didn't work out in my previous startup, as i didn't have enough marketing budget which I honestly think is a silly reason to justify my failure, however, the market I got into was very commoditised, hence to beat the competition I would have needed a very deep pocket.
Now the question is what do I do next, i have worked with a designer, and have beautiful branding, I just need to find the right industry but I am totally paralyzed when it comes to finding the right niche.
Should I go into retail (e-commerce) again or try something new in tech, any ideas, advice, opinions would really be appreciated.
Answer
I completely agree with Stephanie.
Once you've identified who you are, your values and what's important to you, it's then a matter of finding a problem worth solving.
Start by talking to the people you think you'd enjoy working with or helping. Find out what challenges they have in their life and look for a potential solution that would solve their problems.
Once you've found 3 or so problems you could potentially solve, match these against your blueprint mentioned by Stephanie.
Then go out and do some research. See what is out there, who your competitors are etc.
There are some great podcasts out there that may help inspire you. A couple of my personal favourites are
Internet Business Mastery
Fizzle (you'll like their content I think as they talk a lot about "Finding your thing")
Good luck!
