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MenuWhat do I need to become an investor liaison? I know of great opportunities in cosmetic biotech and want to connect them to the investors seeking them
I'd like to figure out the best business approach for my service in this case. The return on investment would be substantial for a successful product. It's a multi-billion dollar annual industry.
Answers
It's a tricky situation. In my experience, it makes the CEO of the company not strong enough if he can't handle the fundraising efforts. It might be different in biotech, especially because the R&D and the work that has to be done is way more time consuming than a regular startup.
Also, investors like people who are also investing (in equal conditions) in the startup, because that reflects that they put their money where their mouths are.
You should help the CEO to make a fundraising strategy, build it up for them and let him put his face on it. If you're working as a consultant, you can charge by commission.
Start with one potential investor. Ask, Ask, Ask. Have thick skin and learn from each "mistake." In a short while, the market will tell you what you need to do and who and what you need to ask. But get started now even if that just means asking a contact on LinkedIn.
Whether you are selling B2B or B2C, you have to focus on selling to only one person. You can actually sell to one person at a time while selling to millions at a time. They are one and the same. Don't get off track, what we call digital marketing selling is just selling in print. And that has not changed since Cluade Hopkins wrote "Scientific Advertising." Really long before he wrote the book.
The secret to success: I have had the pleasure of knowing and working with some of the biggest names in business, celebrities, actors, entrepreneurs, business people, and companies from startup to billion dollar operations. The number one reason for their success is doing what they know and love while doing it in new, creative, and innovative ways.
While you are thinking, think big and think of something at least 1% better, newer, or different. And being cheaper is not a winning strategy.
Best of luck,
Take massive action and never give up.
Michael
Michael Irvin, MBA, RN
If you are genuine in your approach, you will be God to small companies. Because, you are bridging a gap that they are not able to.
I suggest you try with a small transaction and learn few lessons and then work on bigger ones.
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I’m about to purchase an internet based business this month and wanted to know what due diligence should I do to make sure I won’t get scammed?
This is a question that requires far more than a simple 10-minute answer, as due diligence is an extremely complex subject and only having a few "quick tips" would put you in a very vulnerable position. Generally speaking though, the key areas that you would want to focus on (depending on the type of the web business that you're about to buy) are: * Financial verification - make sure to verify all income and expenditure, and never rely on screenshots or video proofs, as these are easily faked. Always require either live access to accounts/books or schedule a real-time screen sharing session with the seller. * Make sure to fully understand the business model and its sustainability. This is easier said than done but it's perhaps the most important aspect of DD. You need to be able to make sure that the business is an actual, viable and sustainable business, rather than a fly-by-night website. I've written about this in length here: http://bryanoneil.com/the-most-important-website-due-diligence-question-that-buyers-rarely-ask/ * Take a very thorough look through the site's analytics (preferably you should request live access to its Google Analytics account) and make sure everything is in order. Also take a thorough look through the site's traffic sources and ensure that they're sustainable. * Validate the claimed owner responsibilities so that you wouldn't end up buying a business that's actually a full time job. Sellers often misrepresent this part so it's important to perform a sanity check and ensure that the claimed hours match the reality. But as I said, there's far more to due diligence than that. I've published a fair number of articles about this in my blog (http://bryanoneil.com) that you would probably find useful, but I would still recommend you to either do a lot of reading up on the subject, or to speak to a professional. As for trustworthy brokers - I'm obviously a bit biased here as I run a brokerage myself (Deal Flow - http://dealflow.flippa.com/), but apart from us the other two larger brokers are Quiet Light Brokerage and FE International. I'd recommend you to steer clear from brokers who either have too many listings (as that's an indication of sub-par vetting standards and therefore low quality listings), or brokers that haven't established themselves in the industry, as those newer brokers are rarely experienced enough to be able to properly validate the businesses that they list, and are often desperate to complete deals, leading them to intentional misrepresentation. Hope this helps! BryanBO
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I have completed a 1 year business plan for my startup. Should I do a 2-3 year plan as well?
Craig is right, you'll need 3-5 year (you might aswell do 5 year btw) financial projections; a spreadsheet of course, with summary yearly costs/EDITDA etc on a slide in your deck. The plan can take the form of a slide deck. Use something like this as a template: 10 to 15 Slides COMPANY PURPOSE Define the company/business in a single declarative sentence. PROBLEM Describe the pain of the customer (or the customer’s customer). Outline how the customer addresses the issue today. SOLUTION Demonstrate your company’s value proposition to make the customer’s life better. Show where your product physically sits. Provide use cases. WHY NOW Set-up the historical evolution of your category. Define recent trends that make your solution possible. MARKET SIZE Identify/profile the customer you cater to. Calculate the TAM (top down), SAM (bottoms up) and SOM. GROWTH Go to market strategy If viral, why will it be viral? ('Sharing' is not an answer) COMPETITION List competitors List competitive advantages What is your unfair advantage? PRODUCT Product line-up (form factor, functionality, features, architecture, intellectual property). Development roadmap. BUSINESS MODEL Revenue model Pricing Average account size and/or lifetime value, LTV Sales & distribution model, CPA & CAC Customer/pipeline list/status TEAM Founders & Management Board of Directors, and any key Advisors FINANCIALS P&L Balance sheet Investment to date The deal (EXCLUDING valuation OR completion date) AND financial projections/cashflow (as excel s/sheet, ideally 5 yrs but atleast 3) ** You'll also need, for review before investment (due diligence): ** - Company formation docs, any trademark, patent, etc certificates - CAP table (current shareholder ownership to two decimal places % - Contracts of employment (Founders should have these also, and you should have founder vesting agreements) - IP assignments for employees/contracts current & previous if not included in their employment contracts - Any insurances, atleast the minimal required by law (i.e. in UK employers liability if you employ anyone, public liability insurance if members of the public visit you at your place of work or if you perform work at places of work owned by third parties, and Professional negligence, not mandatory but sensible (covers you for eg. making a mistake in a piece of work for a customer, Loss of documents or data, Unintentional breach of copyright and/or confidentiality, Defamation and libel, Loss of goods or money, your own or for which you are responsible). - In the UK, registration with the https://ico.org.uk/ (illegal not to if you store peoples data) Slide headings based on an amended list from Sequoia. Long typed out business plans cloud the precision that data and specifics provide. A deck as above with few words, forces you to get to the crux of your business and your go to market strategy and will be valuable both internally to you and your team and of course to raise funding. If you can't make it concise and clear, you probably have not thought it through enough.AJ
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What type of structure should I invest in a small business as to best protect myself?
Hi, The problem with small businesses is that profit is totally under the control of the operator. Lots of personal expenses can get buried in the company to lower taxes. This is why you don't want to be a minority shareholder. This deal should be structured as debt. I do these deals often and wrote a book about it in 2014 called Invest Local. You can get it from Amazon and it's on Kindle and audio formats. Hope this helps. If you'd like to discuss the specifics of your case, just arrange a call. thanks Dave www.DavidCBarnett.comDC
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If you have $500 and you would like to invest in penny stocks that might have big potential later, say 5-10 years later, what would you buy today?
Hi there, this question is a loaded one... Not the typical investing type question found here on Clarity - but... Since I do invest heavily, I will try to give you my two cents on the subject. I'm not a licensed advisor and this is purely conversational and by means a professional recommendation. things to know: 1. penny stocks are typically not a good idea. 2. penny stocks can be stocks sold each to even $2-3 each... not necessarily pennies. 3. also if you want to make money, don't go for the get rich quick schemes, that never pans out.... 4. Good companies aren't valued by their ticker price but their value as a company and that is calculated using their market cap, their debt, & outstanding number of shares. Compared to what the EPS vs price is how you should help determine if a stock is worth buying for potential flipping. 5. that takes me to this; flipping game and holding is a completely different strategy. 6. when flipping, if a stock drops you may not want to buy more (depending on the historical legitimacy of the company) you may want to buy more at dropped prices to margin out the losses and be able to sell quicker than just letting the negative 'losses' rise up to where you bought them initially and then sell. Sometimes buying low when you're on negative is a good thing - but only with certain companies. 7. if you chose the right companies, #6, will always be a buy option if low.. because it means your good company is 'on sale' - only thing that is affected is how soon you'd be able to sell. 8. Stop asking for penny stock companies, because you will never get the best choice that way. also is not a good long term strategy to gamble your money based on what strangers tell you to buy and spend your own hard earned money on. If it goes sour, is that person going to pay you back? Not even professional financial advisors guarantee - so don't ask strangers for actual companies. Ask for specific knowledge instead. 9. Stick to companies for industries you actually, honestly understand. If you buy a lot of them, or see your GF buying a lot of that and don't see the demand waining down... 10. Consider this: Because your buying decision should always be based on value, not price. the ticker price is irrelevant. Theoretically speaking, is the same whether you have $1000 and buy a thousand $1 shares or buy 3 @ $330 each share. what is important is their stability and their potential profit margin based on value vs ticker price not how many shares you own. Historically speaking, the less the ticker price is the more dangerous it is. Don't look at penny stocks because you only have a bit of money, look at industries first, then companies, then value. Don't start your search based on ticker price first. That's a sure fire way to have some expensive lessons. I'm not a financial advisor, but have about 10 years investing, MBA and have a few groups where I contribute my stock info as well. If you ever need any marketing or real estate help don't hesitate to message me. Otherwise, I hope I was a bit helpful :)HV
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What sort of expert do I need to advise me on my start up business plan and fund raising? And actually help put together the plan.
Hi, you need someone that has done investment before. An investor is better than a startup founder that has raised capital. An investor looks daily at a startup pitch and knows exactly what are the key elements that a pitch need to be interesting. Fundraising is a full-time job and a lot of startup waste time and resources trying to fundraise when they can't (the basic metrics are not there). So step number one is to check if you have the essential elements to start the conversation with a potential investor. Then you need to start working on all the investment material. When you have all the investment material in place, you can begin connecting with investors.GG
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