I launched AutoPilotPR last year to do this one thing: manage successful rewards based crowdfunding campaigns. I have studied hundreds (successes and failures) and learned a few things in the process. I did the first campaign for myself in 2011 and forever fell in love! I have helped other people raise over $1.5MM and am happy to share the highlights. But first, allow me say that some good insight has been shared so far, I would also add that for rewards based crowdfunding we have found that kickstarter is the better choice for businesses (80/20 Rule). We look for reasons not to use kickstarter, but assume from the start it will make the most sense. See the restrictions on their site, or give me a call.