How can I use NLP algorithms and (website) data extraction via automation, together, to develop a concrete analysis system?

Recently while working for one of our clients, we developed NLP algorithms based on machine learning for text analysis purpose and creating news trigger. This application works 24X7 to give us real time info. Since we are already capable of extracting data from any website via automation, I was wondering if we can make use of these 2 approaches to develop something concrete as our new offerings. Although, we have few ideas, needed expert advice to validate and perhaps understand the gap which the industry might be facing. I look forward to hear some good things…