I am currently pursuing an MBA in the USA. When I move back to India, I would like to start an e-commerce business. What groundwork do you recommend I do in order to have as smooth a start as possible?
Think about domain names.
Don't just grab whatever happens to be around on the day the landing page goes live. Plan ahead!
After all, in an online world, whatever domain you pick is likely to be the brand name you'll be stuck with for years and years.
If the domain name is lackluster, unprofessional, or problematic, then that will have long-term consequences for you financially – lost traffic, bad first impressions, expensive compensatory marketing, lower click-through rates, etc. Repairing an initial mistake by rebranding or acquiring an upgrade domain tends to be vastly more expensive than planning ahead.
Conversely, securing a good domain name early on will smooth the road ahead, cut down on long-term costs, facilitate word-of-mouth growth, give customers the right brand associations, enable passive discovery online, and open doors with partners and investors.
Helping with naming and domain-related decisions is what I do professionally. Happy to schedule a call.
