Question
I own a small corporate housing company. We provide fully furnished apartments for rent on a daily, weekly, monthly basis. Currently using Airbnb, Booking and Craigslist ads to find guests/ tenants. How do I research which way is best to reach out to people?
Answer
This a critical question for every business! As a VP Marketing, my first approach would be to define a very specific target market. Who is searching for corporate housing - is it HR departments, is it people who relocate, real estate agents, all of the above? Once you have defined your target market(s), you can then start to test the best way to reach and acquire them.
Let me know if I can help you to further define your target market and develop a plan to test which media delivers the best ROI.
All the best, Sara
