Balance score cards are a good way to create goals for the organizations and translate in into tangible ASKs .

If the purpose is to increase the bottom lines by 5% , you can break it down to
- Customer success Team - increase retention by 7%
- Technology team - reduce operation cost bt 10%

The percentage can be broken down into specific measurable tasks and be passed on the manager to reportee to the last man on the line.

Meritocracy should then be based on target % completion