Question
I am researching the topics that small company CEOs must learn to have an eCommerce strategy. I have noticed some companies struggled with their projects when they did not have a clear roadmap to overcome issues.
Thanks in advance for your comments.
Answer
The key to an eCommerce strategy if you are a smaller company is simplicity. If you sell a product I would strongly recommend limiting the number of sales channels and just stick with the major ones. Depending if you currently sell through distribution or if you sell directly this may change. However, a lot of new companies like Nest thermostats stick with Amazon, Home Depot's site and BestBuy.com. Now there are only 3 eCommerce channels to monitor and manage. However, you still have enough reach to make the product available to almost anybody who would want to buy it. If you have questions about selling on or to Amazon, please contact me.
