the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Product Management: Is it essential for a non-tech founder to spend time becoming more technical in order to manage both the non-tech and tech team more effectively?
SM
SM
Shardul Mehta, Product Executive. Startups. Fortune 100. answered:

There are a number aspects to your question. For the most part, I do not believe you need to pick up programming. You'll never to get your team's level of expertise to be able to make effective technical decisions, and anyway, that's what you have them for.

First, laying out a product roadmap should not be encumbered by technical challenges. The product roadmap should highlight major themes -- customer problems / market opportunities to target, and high-level solution elements -- and sequence them out in terms of short-term vs. immediate-term. (At most, lay them out quarterly.) Your product and go-to-market investment levels should also line up accordingly. If there's a particular urgency to get product to market by a specific time, work with the tech team to make them understand this.

The only variation to this is if you've got some major re-architecting to do. If that's what needed to meet your market demand and get to market successfully, then it will have to be prioritized accordingly.

However, if by product roadmap you mean a release schedule with (projected) dates, that's a different thing.

Second, you could carve out a portion of the development capacity to handling bug fixes and technical maintenance stuff. It could be 5-30%. The amount depends on the frequency and severity of bugs you're seeing, the complexity in resolving them, and trading off keeping existing customers happy vs. developing new features for new customer acquisition.

Third, with respect to bugs, establish a set of criteria to determine their severity: blocker, major, minor, that sort of thing. That will help in prioritizing how bugs are tackled.

Third, if they're not already doing so, encourage your technical cofounder to explain the impact of technical challenges in customer or business impact terms. For example, let's say a one-time use case and a cronjob both use the same class for data processing, and the technical team highlights this as a concern. Now, that sounds like a lot of techo-jargon. So I'd focus on understanding the customer impact of that system design, and the severity and frequency of the impact. That will inform my decision on whether it's severe enough to fix now, or a "debt" we'll incur for the time being to be fixed later. In other words, I'd ask A LOT of questions.

Finally, a suggestion: if you're willing to learn programming, is your technical cofounder willing to spend time with customers and learning the business (if they're not already)? An effective relationship should be a bidirectional thing.

Feel free to give me a call if you'd like to discuss in more detail.

Talk to Shardul Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.