Question
I checked my publisher referral date in Google Analytics and the data (primarily Adsense) shows a big difference in "Publisher monetized pageviews" and "publisher impressions"
It seems like I'm losing a huge chunk of revenue there. Or am I missing something? Is it possible to passback to a different network through dfp for these unmonetized pageviews?
Answer
Impressions are TOTAL ad views. If you have 3 ads on a page, you will have 3 impressions.
If user sees only two ads (say one is at the bottom of the page, and user doesn't scroll down), you will have 2 impressions.
Page views is how many times a page was seen.
Good luck
