Question
I'm a co-founder of a website that helps high school, college, and graduate students apply to schools by connecting them with highly-qualified mentors. We are currently planning our marketing channels. What specific advice could you give me regarding getting our name out there?
Answer
I would create a unique marketing plan for Instagram, Facebook & Twitter since that is where your target market is. You can do paid advertising through them and really target the people in your niche! I would really become engaged in communities in those social media platforms and do fun contests & build awareness. I help create marketing strategies if you are interested in talking!