Loading...

Answers

Menu

We are a Digital Agency about to hire a technical partner to work on sweat equity. How do I negotiate the terms?

Please excuse the details I've provided below, as this topic is out of my experience. I own a digital agency that specializes in the design, development and marketing of eCommerce websites. I've grown the company from a home based business into a successful digital agency that is doing around $400k in revenue. I've got to a point were i need a technical partner in-order to scale this company to the next level. An employee isn't going to cut it for me, I want someone to have a commitment to the company. I was recommended to find someone who has mid level experience in frontend and backend development, as their expectations wouldn't be too high. I've found a perfect partner who meets my requirements and is willing to jump at the opportunity. The…

Answers

Mike York, Start-up, Corporate and everything in between. answered:

Few things to consider here, definitely would want to be looking at vesting the equity, good article on that here to get you started: http://thestartuptoolkit.com/blog/2013/02/equity-basics-vesting-cliffs-acceleration-and-exits/.

I'd also be looking at a technical gun to be reviewing him from a technical standpoint, if you aren't a developer yourself it's difficult to review him from a code standard type standpoint, so I'd get that checked off also.

Regarding salary, % of equity and all of that, it's just what is the expected increase in business value through his contribution and then work back from there. Performance and bonus structures work well to incentivise without risking a large salary portion.

Also be wary of your fixed costs basically doubling if you're used to only paying yourself a salary and all other costs are variable i.e. development costs based on customers etc.

Few points that hopefully help out!

the startups.com platform

Copyright © 2025 Startups.com. All rights reserved.