How have you changed your SEO practices due to the Panda and Penguin Google algorithm updates?

TL;DR -> Yes you will risk it if you don't perform a proper audit and migration from the original platform. Any type of architecture changes can 100% ruin your SEO if you are not migrating content and topics correctly. Many people assume this is limited to URI structure but underestimate the power of Topical hierarchy and the content, internal linking and URI structure which play a crucial role into any migration effort. If you have any questions about the migration process, give me a shout. Decent free migration checklist: https://searchengineland.com/site-migration-seo-checklist-dont-lose-traffic-286880

We work with one of the big cruise sites in the UK and it's all about making the site deserve to rank higher by continually improving the site via design & content. Google wants to rank popular sites so you need to (as Simon points out) figure out ways of getting influential sites to talk about you and link to you. PR is the only real way to build links these days.

Neither domain name option is a very good idea. I'll explain why in a second, but first I'll answer your actual question. Although there might arguably be some slight advantage in having an exact-match domain of the form Name.TLD as opposed to a domain with additional keywords alongside the name, that advantage is probably negligible. Google algorithm updates, as I understand them, withhold that exact-match-domain advantage until a website has many other reinforcing signals of authority. (Their goal has been to downgrade spammy, low-quality websites.) Whichever domain version you might choose, Google will find the brand name CUJO mentioned all over your actual website and in the referring links. Those signals will be plenty for search engines to pick up on and hence plenty for SEO, and I'd expect them to overshadow the tiny difference between the 2 domains. Your choice shouldn't be based on SEO. Stop trying to please search engines, and start paying attention to your actual human audience. Really, your decision ought to be made based on the memorability and first impression of the domains. Is the extra keyword in .COM better than a name without that extra keyword in .IO? For humans, that is. Either way, you'll run into competition from CUJO.com. And that's a potential problem. Another problem would be pronunciation ambiguity. Spanish and English speakers will see the name very differently, based on that "J". Spelling isn't altogether clear either – Koojo, Kujo, Coojo, Cujo? The main problem I see, however, is that Cujo is a murderous dog in a Stephen King novel. Since most searches for Cujo will aim at that meaning, your site will be perceived by Google as usually irrelevant in comparison with searchers' intentions. And that doesn't help SEO.

immediaC has built and deployed more that 3000 website and mobile apps since 1998. Here are a couple of ideas for you to establish your credibility and built trust fast: 1 . Go do some pro bono for your favorite charity or non-profit. (We work with the local theatre, a few non-profit sports clubs and a food bank.) 2. Your own website's speaks volumes about your ability. Make sure it totally rocks. 3. While your teams previous work might not be part of your company's official portfolio, you can talk about their specific industry experience and success. 4. Work your networks. People buy from people they trust. Virtually every company out there is concerned about their online strategy, and how to be effective online. It is overwhelming for many businesses. They want a trusted expert. The people you already know, and the people who already know your team, are the easiest to establish trust with. Start with them. Happy to do a call with you if you like.

Google Search is already smart enough to capture those misspellings and shows recommendations for the correct words. Assuming that your website has been around for a while, Google will show users the branded site first in the results pages so the clicks will go there. Google figures out possible misspellings and their likely correct spellings by using words it finds while searching the web and processing searchers queries. So, unlike many spelling correctors, Google can suggest common spellings for proper nouns (names and places), and words that may not appear in a dictionary. I usually use misspellings in my clients Paid Search campaigns to capture all the possible traffic when I see that there's a high number of searches for those variations. I advise against buying domain names for the purpose of capturing that traffic. It will help, though, for people entering the exact domain name directly into the browser. And if you do so, make sure that they all redirect via a permanent 301 redirect to the original one, but do not use them for tricky SEO purposes.