We are launching a B2C drip email marketing campaign that will target potential customers who have directly contacted us about our fintech services and provided us their email addresses but not yet enrolled in our service. From your experience, what are the best days of the week and times of day to send these emails for highest engagement/conversion? All thoughts welcome.
It depends on your target market (who is your audience), what country they are in, target demographic (older/younger, male/female, what state of mind are they in relation to your offer), product being sold and how the conversion funnel turns the user into a buyer (pure online conversion, phone-assisted?), how long does the sales funnel take on average to convert the user, etc.
With the answer to those questions we can sketch out the ideal time/day to send the drip campaign and then validate by testing
