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What is the best place to find numerical data to calculate the market potential of a High Efficiency Video Coding (HEVC) hardware project?

Looking for numerical data for market potential calculation for HEVC hardware project.

Might include number of OTT providers, money-wise, or other.

HEVC hardware project based on both CPU and GPU. Need numerical data for investment presentation. Might be different customer segments. Markets are: US, EU and Global.

Scott Vedder answered

Consider doing an invention evaluation study. This can help you gauge overall consumer interest in your hardware, if indeed it's consumer facing. If it's not, then a full market study might be the way to go. However these studies are significantly more expensive. I'm happy to talk with you about managing either.

Atif Unaldi answered

I have to say that to answer the question more fully would be a consultancy project... But I can give you some brief information.

You can find some brief information about consumer penetration in US: http://4k.com/news/4k-tv-sales-to-surpass-100-million-units-by-2018-5948/

Services available in 4K: http://www.wired.com/2015/02/live-4k-broadcasts/

Netflix is the only current service delivering 4k, with Amazon testing delivery. The trouble with it is the same as HD, though: a HD stream can be 10Kbps. The specification is useless: what counts is the lowest point of the data rate between source and viewer.

Looking at the H265 codec specifically, there is a major move to usurp this http://www.theverge.com/2015/9/2/9252753/alliance-for-open-media-next-generation-codec

Basically all hardware in the delivery chain needs replacing for 4k, so it's likely to take 6 - 10 years to become mainstream.

In my opinion the main argument for HEVC is to future proof content, but if it's not produced in 4K then there is little benefit.