I've been approached by someone who wants to buy our health app in bulk to pass out to patients. Is there any way to do this without using promo codes/App Store? Could I license the software directly?
Through Apple’s VPP, coupled with the B2B program, developers can offer bulk orders of customized applications that are tailored to a buyer’s needs. The purchasing organization needs to be a US based company with a registered Apple ID, but an appropriate business partner can act as an intermediary to complete the purchase. The bulk order is delivered in the form of a spreadsheet containing iTunes promo codes, allowing the buyer to easily distribute the apps. By redeeming these codes, B2B users can download the customized version of the app that normal iTunes users can’t access. You can get more information here: https://www.apple.com/business/docs/site/Apple_Business_Manager_Getting_Started_Guide.pdf
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