Question
Facebook now requires us to shell out money in order to get users to like our page, and they also require us to pay to reach these same users. This is insane. What's the best social network for startups? One that would allow minimal payment, and yet has the viral factor enough to compel us into fame?
Answer
It depends on the type of startup and the users its products are aimed at reaching. Twitter is best for influencing the influencers whereas Instagram would best target a younger audience. These days Facebook is, on the other hands, increasingly used by an older audience (35-55).