Question
Recently i have started working in a startup,they have a CRM email database of 800 customers,which is a good number in the price range of their product,but i wanna grow this even bigger.
I had some thoughts on how to send them follow up emails and encourage them to refer their friends or how to target them on Facebook and this sort of stuff,but i wanna see if someone has a kickass game plan that might help me.
Cheers,
Answer
Send your existing customers to a page to enter a contest.
When they enter the contest, immediately send them to a page offering to increase the prize if they share and comment.