Loading...
Answers
MenuGoogle Experiments: How do you track ecommerce transactions from a variation including transactions from follow up emails?
We're running a split test on a page that leads prospects to a sales funnel (with an email optin). How can I make sure that ecommerce transactions are correctly associated with a variation in Google Experiments if the transaction comes from an autoresponder sequence instead of an immediate sale?
Answers
If the transaction happens on the same website, as the test, you don't need to do anything. The user has a cookie that attributes the version of the test to the revenue tracking in your testing software (Optimizely, VWO). Once you connect the Google Analytics with testing software, you should be OK to go. If this is not the case, then you need to setup two email subscriber lists, one for each version of the test. Then manually tag email links in the emails to attribute the ecommerce revenue directly to the version of the test.
Enhanced E-Commerce will help you identify all the transaction.
Related Questions
-
Will using both Google Adwords Auto-Tagging AND Manual Tagging with UTM variables create any tracking problems in Google Analytics?
I've done a lot of complex analytics installations, usually cross-domain and including AdWords and manual tagging with conversion tracking of ecommerce transactions. The gclid by default will override the manual UTM values in Analytics so that is what you are looking for. If you are just grabbing the manual tags from the URL for your own purpose, this should be OK. However, if you at some point want to import conversions (say) connected to your manual tag, then you would want to enable UTM overriding the gclid: https://support.google.com/analytics/answer/1033981?hl=en. Do you have AdWords and Analytics accounts linked? Where and how are you tracking commerce conversions, if you are? Do you feel you are getting the insights you need from your current custom reporting? Let me know if I can help with a call about those or further optimization of your analytics capture. Best - MichaelMichael LommelML
-
What's the best platform to build a e-bookstore?
I think a natural choice is large provides like Amazon. However, if you want to sell eBooks on your own and maintain all of the revenue, then WooCommerce and Easy Digital Downloads would make excellent options. Both software packages are WordPress plugins and they make it very easy to deploy an e-commerce store for digital goods. Both plugins have strong development teams behind them and they have a slew of independent freelancers who can offer assistance if needed. I've used WooCommerce myself for multiple years and we've deployed many WordPress websites that use it. It has hundreds of extensions you can add on to it for maximizing the potential.Rebecca GillRG
-
How to turn a niche seasonal business into a all year round business?
Thanks for reaching out. Do you want to meet in person? I am in San Francisco/San Mateo location. Best, SeanSean PengSP
-
What are the profit margins for high end home decor and furniture?
Hone decor / furniture industry is one of the highest profit promising industry today. The profit margins on home decor ranges from 20% - 45% depend on the price of the product. If you're looking to get quickly popular, I suggest you start with the online store and promote it on offline as well. Keep the margins low initially so that you can attract more buyers. As the business grows, reinvest the amount back on the business so that you can stock more varieties. All the very best.Kamal KumarKK
-
I want to start an ecommerce business that imports goods from India to sell in the U.S.. Where in the world do I start re: tax/legal implications.
TAX is US. For export paperwork (free tax delivery) is India. Use business location may in delaware for lower state taxMeik-M. LindbergML
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.
