Question
My business is a digital agency offering a specialised, premium content service - we make X piece of content, only X, and we charge "high-end" prices.
How do I find my ideal customers?
Here are some criteria. They should:
-Work for a company with a healthy online marketing / content marketing budget, that could buy several thousand dollars worth of content from us in a year
-Be authorised to buy content
-Have a product/service that is either entirely online or at least use online content marketing as a primary channel
So I'm thinking about targeting content managers / content strategists at firms doing $1million+ in revenue per year.
Good idea? And how do I find them?
Beyond that, how do I find people who need my service *now* or soon? Many of these prospects might need my one-off service 1-4 times per year... but I want my marketing to contact the people who are actually in need now, or thinking of buying very soon.
Thank you in advance for your suggestions!
Daniel
Answer
Targeting companies with $1million+ in revenue is not ideal. For a premium content service, you'll probably need to look for companies with at least $4-5 million and a dedicated content marketing manager. Search for content marketing managers in your niche on LinkedIn.
Keep in mind you'll be competing with content factories like Brafton that offer turn-key content production in volume for only a few thousand dollars per month. If you're competing on quality with a high price, you'll need to clearly explain why your service offers better results.
