Question
== My Short Story ==
I am a generalist software engineer with 4+ years doing product development at a tech startup. I recently left a full-time job to pursue consulting on my own. My plan is to focus on 1 or 2 narrowly-defined types of projects and present them in the context of their business value (e.g. "do X to reduce churn") to justify a higher rate. I am struggling with how to analyze my broad experience doing product development and come up with 1 or 2 specific types of project to sell.
== Bullets about Me ==
- full-stack LAMP developer for 6+ years
- worked on many types projects (everything from building APIs to internal support tools to large single-page apps)
- lots of experience discussing problems with internal users and external customers
- comfortable talking through high-level business goals and then turning them into technical tasks
Answer
Here are a few questions you can ask yourself to help find your answer:
- What am I best at?
- What do I truly want to do?
- What client problems can I help solve with ease?
Once you know the answers to these questions, you can target your marketing message to specifc client pain points.
