If I was going to start-up my own Clarity website, I would specialize. For ex. a legal website that's focused on that subject matter. When I promoted an attorney on the web I was able to get him from zero to $65,000 a month in billing in less than 4 months which usually takes 10 years. I knew nothing about law but a lot about selling and promoting so I would say whatever field you pick specialize and in time you could expand into everything but I certain wouldn't try to start out that way, hope this helps...Ken Queen