Question
I am a web designer who was tasked with redesigning a website that sheet music, freebirdnotes.com. The new website has been live for about 3 months but the bounce rate is still very high. I've compared the website with other similar websites, but can't figure out why the bounce rate is so high.
Answer
You need to consider how you're driving traffic to your website and if the message of the traffic source is consistent with the message on the page they'd land on your website. You may need to create a series of landing pages with different emphasis so they match the messaging of the traffic source.
