Question
I have a brand new, mostly solo startup. The good news is that there is actually some momentum occurring - which means I need to start blogging under my own name, going to networking events and generally becoming the voice and face of my company.
My startup is self funded & shoestring; I'm a regular person with kiddos and a mortgage, so must keep that day job.
While my startup in no way competes with my day job (service, product-wise, and I never use company time to do the startup, obviously) - my boss would be happy at all about this situation. The boss might decide to do the exact same thing, as he has easy access to great developers.
Any advice on publicizing while in stealth mode?
Answer
Stealth mode allows businesses to temporarily conceal their product, brand, or any aspect of the business, as to not alert competitors of what they are working on until the last minute. The idea is to develop products and services in secret, out of the sight of competitors. And then, enter the market when the product or service is advanced enough to stand on its own and hold an advantage against new market entrants. I believe this is the only way to handle stealth mode.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath