By not focusing on being the CEO for the name and focus on your customers, employees, and the services you offer.
Hire amazing people. Then lead by showing up everyday and remove their biggest obstacles. You work for them, they don't work for you.
Ben Horowitz of A16Z has written some detailed blog posts about how founders can scale into great CEOs as their company grows.
Truly understand the WHY behind what you are doing and be the example to everyone (employees, partners, customers, etc.) on how to do things right.