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Personal Branding: Should I absolutely use my real name for my personal brand or can I use an alias (my middle name)?
SB
SB
Sushant Bharti, I'm on a 50K & 100X journey answered:

Which one do you think will be easier one for people to recall? I hope the answer is clearly written out there on a wall. As far as search results are concerned, that depends on too many other factors like content, keywords et al than name itself.

Personal branding could get trickier at times due to its difference from the branding as understood in business parlance. You should consider the length of name as well for platforms like twitter where 140 characters is all anyone gets. You can't compromise some of them as a part of your twitter handle length.

While, it's obvious to have obsession with ones own name, the same could leave you in no man's land down the line. There isn't correct or incorrect names, but appropriate name per your vision and objective.

Differentiation and uniqueness shouldn't be compromised in your endeavor to create a personal brand. It isn't just about how you're seen by others, but much more. At the end of a day not everyone with actual name or pseudonym "Einstein" can look as genius as image attached to it.

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