I'm working on an online service right now. One of the most important assets I have is that I'll be introducing a mainstream service for a high quality and a significantly low price (lower than my competitors). I want to highlight this feature to attract small businesses and startups so I thought of integrating the word "cheap" in the service's domain name. Is it a bad decision?
Yes, it does sounds cheap to actually use the word "Cheap" in your services domain. There could be better ways to communicate the same, some of them being "Value for Money", "Cost Benefit", " Cost Efficient", "Cost Advantage" et al.
