Question
We have a business that is in 5 cities. The business is basically an event company hosting networking events. We have separate Facebook Pages for each city. However we only have one Twitter account for all but using hashtags to differentiate. Even with the hashtags, it can be a little confusing on Twitter. For instance, events in one city are cancelled tonight due to weather concerns but another city is on tonight. So one Twitter message said event was cancelled while another asked who's joining us tonight. You can see the issue. We hope to expand to hundreds of cities and even worldwide. Managing multiple accounts could be crazy. Is it a necessary evil? Or is there a better way to do this? Thoughts are much appreciated! Thanks!
Answer
In my opinion too many accounts can be evil, but it is not necessary, you can have one account and can do your job with it if you manage it well by relying on local to connect with communities. Remember that by balancing the competencies of your corporate office and your local franchises, you will make more authentic connections with more engaged local audiences.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
