What analytics tool would you advise for a simple single player mobile game?

There are some market-research companies which have very detailed sector specific knowledge. Thus, they are not freely available for consumers. Here are a few to get you started: http://www.mintel.com/ https://www.marketresearch.com/ https://www.marketresearchreports.com/ https://www.ibisworld.co.uk/

I'd start with messaging the admins of the various Facebook groups dedicated to mobile game development and asking if they'd be willing to 1) enable you to put up a post about the SDK, and 2) pin the post for a week so that you get a bit more visibility within those communities. You can also find the appropriate thread on the various mobile gaming forums and chime in there. I would recommend trying to be helpful 9 times before you ask for something once. You'll notice a much better response if you've become an active contributor to each community before you start selling your stuff, no matter how soft the sell and no matter how valuable the stuff. Hope this helps, Austin

You'll find that looking at top line revenue alone won't provide much value to you if you are asking the question "Is my advertising spend worth it?" Typically, in advertising I want to know the Lifetime Value of the customer or the Average Revenue Per User (ARPU). Then, it boils down to : If I spend $100 to acquire this new customer and he spends $150 over the lifetime of his paid relationship with me then, yes--- my ad spend is worth it. On the other hand: I could spend 10K this month in ads. I could sign up 20K in users/customers/top line revenue. But my data will tell me I spent MORE per customer/user than they are actually worth over the average lifetime. So that's what usually answers the "Is it worth it" question in any advertising scenario. 1. How much to acquire the user? 2. How much does the user spend over the avg lifetime? If it doesn't make sense, it's not worth it, regardless of what your top line revenue tells you. You might find this blog post on cohort analysts valuable as it goes into more detail. (I have no affiliation.) https://apsalar.com/blog/2012/01/how-to-use-cohort-analysis-to-improve-revenue/

I guess the best answer is, it depends. What kind of mobile game are you marketing? Who are you targeting? For what platform? (iOS, Android?) Different ad networks work better than others depending on the type of game. A good place to start would be MoPub, MDotM, Manage, and Insight.

You should try posting this on HARO http://www.helpareporter.com