Question
Took gorgeous pictures of a local college. Passing on the photos for free and asking if they have any needs for a photographer now or in the future.
Couple things that I would have done differently
a) include a list of the various ways they can use the pictures that I gave them.
b) fundraising ideas that use photographs
c) small stats on the positive effects that visuals (photographs) provide a company/institution
Answer
What is "more effective" to you? Being paid? More traffic to/downloads of your photos?
Without knowing how you are measuring success, it is hard to give you a list of things to consider doing on your next campaign.
Happy to chat more about it; feel free to book a call. I'm sorry that this question was unanswered for so long. It doesn't reflect well on the community.
To your success,
-Shaun