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MenuIs there a service or group that allows me to connect with business blog writers and pod-casters to set up affiliate marketing partnerships/deals?
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There isn't a such a service per se. There are several methods we us to find bloggers but most are more manual. They are:
1) Via conferences like Affiliate Summit (largest affiliate conference in the US), Type-A Mom (one of the most active mom focused blog conferences), NMX (largest blog conference in the US), PubCon, AdTech, etc.
2) Via analytics tools like Salesforce Cloud (formerly Radian6) that allow queries/searches based on content created in social media
3) Identifying bloggers that are open to affiliate deals based on which ad networks, if any, they are already working with.
4) There are also still plenty of active forums: A4U, ABestWeb, and Affiliate Summit's own forum.
As far as I know, you'll just have to ask around.
I might be able to point you in the direction of a handful of people. Can't promise they'd be interested. Tell me more about your conference(s) and speakers.
Try BloggersClub http://www.bloggersclub.com/
Mention my name to Danielle
Related Questions
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What Wordpress Plugins is the best for creating a Multi-Level Affiliate Marketing program?
There is a lot of points in your question which unless someone has the exact same setup as you - I don't think you will get the answers you are looking for. I believe you should limit it by asking yourself: What is the ONE thing the MLM plugin I am looking for can do so that it achieves the maximum amount of result to my business by using it? IMHO - it would be the ability to set commissions for the products you sell and award commissions to those affiliates that actually earn you sales. All other features, while nice, are ancillary features that from the perspective of the affiliate - don't really need in order to be successful. In that regard - I would suggest https://affiliatewp.com/. When it comes to running affiliate programs on WP sites, it wins out as the best in my experience. Hope this helps! Glad to assist any further if you need help.TB
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A StartUp is looking into setting up an affiliate marketing platform, I believe the setup is different to the industry standard. Any insights please?
So this model has been attempted before in various formats. As a direct comparison, 3-4 years back there was a company called WidgetBox. They were a startup. Successful in getting funding. Raised at least $8 million. Their changed up their model a few times but their most successful one was nearly identical to what you described. They went directly to various advertisers on a CPA basis and then guaranteed publishers a set CPM based on the agreed CPA with the merchants. Got as high as doing 500 million impressions a month. But they didn't appropriately account for fraud, had to back out on payouts, ended up nearly folding. They were able to pivot and be absorbed into Flite. A less direct comparison of your scenario is very common. Many affiliates these days operate what is considered a sub-network (against the rules of most larger affiliate networks) or a super-affiliate program. Examples are the dozens of loyalty affiliates out there like Upromise who also have their own affiliates (as well as members tracked on sub-ids) underneath them. Being the advertiser's "sole" affiliate is partially where I don't see the model you describe work. Unless your advertisers are completely unfamiliar with the digital space they are unlikely to only work with one company as their sole affiliates. Advertisers like to scale. It's why they work with networks. What ever you decide, Post Affiliate Pro does not have a robust enough of a platform for you to launch with. Beyond that the software's ability to help detect fraud is suspect. HasOffers (know called Tune) is a way better choice. Also recommend looking at Performance Horizon Group. Either way, highly recommend rethinking the "exclusivity" or "sole" component of your model and asking yourself why an advertiser would just go with you?AD
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