Question
I have plans to start an online business similar to Retailmenot / Coupons where we will be agreegating coupon codes from different online merchants at website.
We are going to start this business from India, where we can see mobile commerce is also picking up.
So, what are all the things we should focus for next 3 years with regard to technology, marketing and getting funds for scaling.
Revenue source include, advertising and affiliate commission.
Answer
Without getting into much details I would suggest going the iBeacon route, in combination with data-driven created and curated content. The present and the future is all about personalization (heavily mobile focused.) Understand the relationships of consumers with businesses and tailor their experiences to make expectations be met.
