Question
The startup will be in travel technology space. Need to come up with a plan on how to get initial subscribers (its a paid service). I am talking about 5-10k per month.
Would like to know what else can we do aside from the usual advice of blogging, SEO, PPC, Ads and mass email.
Answer
I've led Marketing as VP/Marketing or CMO for multiple firms and have been tasked with gaining paid subscriber. Some of the best advice I've found comes from a great book called "Traction" by Gabriel Weinberg and Justin Mares. The entire book is dedicated to answering your question in detail - and they break down each channel by chapter.
