Question
Here is the beta site www.rciprocity.com/miyabi
Currently working on a new socially conscious luxury brand, Rciprocity. The heart of luxury - buy a bag, build a woman owned small business.
Answer
First: I like the website but the friction you create with the email sign up is crazy. Be careful with it and measure the conversion between people visiting the site/sign ups. If the friction is too high there may be a problem.
On which strategy to take, I think if you are asking yourself about aligning with women groups you are asking the right question. You should focus on getting a few loyal users that can teach you where your product creates value for them. With the feedback you can push forward into focusing in the strengths and trying to create a community around it.
