We're a non-profit niche social networking company serving a minority group. We are have a volunteer working on marketing our pending web social network app, however as CEO, I'm looking forward to hire an expert in web marketing tactics mainly to help make our launch a successful one.
The main role of the person is with helping us plan with our marketing strategies as well as helping us implement them. We are very hard pressed with resources, what's the best way to hire one which we can afford, at say a rate of $10/hr or even less. I really do not have trust in freelance websites because of the poor quality I've received from them so far.
Hiring a marketing expert can be an important step in growing your startup, but it can also be challenging, especially if you have a limited budget. Here are some strategies you can use to find and hire an affordable marketing expert:
Look for recent graduates or junior-level professionals: Recent graduates or junior-level professionals may be more affordable than more experienced professionals and are often eager to gain experience and establish a reputation in the industry.
Utilize freelancers: Freelance marketing experts can be a cost-effective option for startups, as they typically charge lower rates than full-time employees and you can hire them for specific projects on a contract basis. Websites like Upwork, Freelancer and Fiverr can be a good place to find freelancers.
Leverage low-cost marketing techniques: Instead of hiring a full-time marketing expert, consider using low-cost marketing techniques such as social media marketing, content marketing, or email marketing. Platforms such as Facebook, Instagram, LinkedIn, Google, and many more have robust advertising platforms. You can also use SEO optimization to improve your organic reach.
Hire remote workers: Hiring remote workers can also be a cost-effective option, as you can find professionals from anywhere in the world, which can help you to find more affordable talent.
Participate in Incubators or accelerators: Incubators and accelerators are programs that provide mentorship, resources, and funding to startups. Many of these programs also provide access to marketing experts and other professionals who can help startups develop their marketing strategies.
Consult with a mentor: If you have a mentor or advisor with experience in marketing, they can provide guidance and advice without the need to hire a marketing expert.
It's important to remember that the cost of hiring a marketing expert shouldn't be the only factor considered when making your decision. It's also crucial to have a clear understanding of your company goals, and align your hiring decision with those goals. It's also good to do thorough research on the marketing experts you are considering, and check their portfolios, references, and reviews before making a hiring decision.
