Question
We're a non-profit niche social networking company serving a minority group. We are have a volunteer working on marketing our pending web social network app, however as CEO, I'm looking forward to hire an expert in web marketing tactics mainly to help make our launch a successful one.
The main role of the person is with helping us plan with our marketing strategies as well as helping us implement them. We are very hard pressed with resources, what's the best way to hire one which we can afford, at say a rate of $10/hr or even less. I really do not have trust in freelance websites because of the poor quality I've received from them so far.
Answer
First rule of Marketing a Non-Profit;
The only thing you can say to volunteers is "Thank You!"
Second;
Find your organizations Champion and have them contact radio stations, SBA, seminars, Kiwanis, Chamber of Commerce and speak.
Develop Your;
- 100 Year Goal; What will your organization be after you are gone
- Mantra; 3-4 words that are the core of your business
- Unique Selling Proposition / USP
Then once you have these completed, all for Free, then you can entice groups/people, to help fund your causes (ie Kiwanis donates a fund raiser to support your marketing for the year)
- Luckiest Entrepreneur
