If you ask me the most important metric from Dave McClure's AARRR is “Revenue.” By increasing your Customer Lifetime Value and decreasing your Customer Acquisition Cost. Your customer lifetime value is the amount of revenue you earn from a customer during their lifetime or rather the lifetime as a customer of your company. Your customer acquisition cost is the amount of money you spend on acquiring your customer. That includes cost for marketing, sales, meetings, fancy dinners or whatever it takes to get your customer to convert. To reduce your customer acquisition cost, you should optimize your sales funnel.
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