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Growth Hacking: If you had to pick the most important metric from Dave McClure's AARRR? What would it be and why?
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Morgan Brown, Co-founder at Full Stack Marketing answered:

Retention–it's the best indicator of product market fit, which is the key to sustainable growth. If you can acquire and activate but not retain, you'll never establish the flywheel of momentum that comes from people who love the product and give lift to your acquisition efforts.

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