We're creating a product video to use for marketing and we hired a freelance team, but find it difficult to educate them on our product and its use.
It's for a B2B product so the scope is quite big and there are technical aspects involved.
Sit down on a call with them do three things:
1. Have them explain to you their understanding of how product/service works and is used. Take note of where there are misconceptions or misunderstandings.
2. Explain the product/service again yourself, but highlight the areas that they didn't understand, and walk them through it.
3. If possible let them experience or use the product/service so that they can see how it works firsthand.
Chances are that it's just a failure to communicate clearly on both ends and to identify the gap in understanding between the two teams.
