Question
I had an eBay business for 3 years selling name brand footwear and clothing. Since then, I've been working on a coffee subscription business (new tricks to an old model) and received over 170 responses to a survey and 94% gave me their email address.
As I explore other ways to gain more initial interest before launching, I realized Paypal collects all the emails of my past buyers and discovered I have over 5400 emails (though some are duplicates). What things should I keep in mind if I send an email to them letting them know about my new business?
Answer
Since the products from the old versus the new business are very different, it's unlikely that this strategy will be very effective. If you do email this list, I'd consider the following:
-send a personal text based email, not a fancy HTML marketing email
-thank them for their past purchase and let them know that you are starting a new business and would love their feedback/support
-give them a very easy way to opt out of future mailings.
Safest thing is probably to give them an opportunity to sign up for your new list. Glad to chat more about this email and other growth strategies.
