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I built a windows-app for the German market. I got a few customers but can't get traction. What should I focus on? Content, ads, something else?

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Duane March, Coach for business and personal communications answered:

If you can't get traction, one reason is your app is not getting exposure, is not attracting Germans who would be interested.
I have struggled in the German market as well. Germans are a bit less excitable and a bit more skeptical.
I would suggest thinking about the following:
1) the app name can be English - no problem - but advertizing and descriptions need to be in good German.
2) Find someone wiht fluent German who is active in social media. Create a Facebook group and page for German speaking FB users. Provide, if possible, a demo.
3) German language YouTube video!
4) A network comparable to LinkedIn but dominated by German users is XING. You can join approriate groups there.
5) Of course, if you're willing to spend some money, FB ads are good, but you want to know how to define the right target groups.
One thing that could help with all of this is to find a German speaking app enthusiast who can help you promote using all the suggestions above.

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